Google Filters and Penalties

Google has automatic filters to adjust site’s SERPs according to its behaviour.
By behaviour I mean three things: site content, on-page and off-page optimisation.
Experienced SEOs say there are hundreds of such filters, but Google never officially announced them, nor even claimed their existence. Because of that, the filters’ performance is determined on a purely empirical basis [...]

SEO Siloing - Improve Your Site Rankings

SEO siloing is simply structuring and interlinking a website content that allows to noticeably improve your site’s rankings.

This is one of the most advanced strategies of on-page optimisation.
Briefly, you structure your website as follows:
Category

Subcategory

Article 1
Article 2
………..
Article N

Each Category/Subcategory page should contain the list of all posts in this Category/Subcategory.

Each Article should link back to Category [...]

Is SEO dying as Business?

Days of SEO as a way to manipulate site rankings are counted. SEO is dying as business
I’ll start with that bold statement for those of you who do not like long “foreplay”, and for those who want to know why? - read on.
Why do I think so?
Well, mostly because  search engines get smarter and [...]

Do Links from Sites in a Different Language Help Rankings?

Sometimes you can get free or cheap links from site in foreign languages. The question is - do they help your site to rank better in your own language?
The answer seems not obvious and there are various gossips going around,  as if websites that have backlinks from sites in other languages are sort of [...]

On Correlation between SEO metrics and Ranking

Brief Review
A recent article by Rand Fishkin Lessons Learned Building an Index of the WWW presents an illuminating summary of the seomoz findings with regard to what SEO metrics have a tangible correlation with search engine rankings.
Basically, the major conclusions are summarised by two graphs. The first one

Shows the correlation of various SEO metrics (on [...]

PageRank Fraud - watch out!

If you are going to buy an old domain, beware of risk to fall prey to a PageRank fraud. There is a whole industry of domain selling tricksters who sell old domains with fraudulent or hijacked PageRank.
Without going into details of how they do it (not to let bottom-feeders to replicate this), I’ll just summarise [...]

Canonical URL tag vs. 301 redirect

This is relatively new introduction from the major search engines - Google, Yahoo! and Live/MSN.
The purpose of canonical tag URL is to tell the search engines that the page it’s ascribed to is a copy of another webpage, and that all the search engines metrics should be passed/applied to  the canonical (original) page. Confusing? Ok. [...]

How to check if your site has been banned by Google?

Technorati Profile
If your site is at least 6 months old, has been constantly receiving a measurable traffic from Google and suddenly stopped receiving it completely, the site may have been banned.
If you site is new (less than 6 month old), has a fair amount (a few 100’s) of quality backlinks and you never received any [...]

Can Google AdWords Keyword Tool be Trusted to build keywords for an SEO campaing?

Introduction
The right choice of keywords is a crucial element of any SEO campaign if it is to be successful. Here one can use either Free or paid keyword suggestion tools.
When the Free Google AdWords keyword tool first appeared, many SEOs and webmasters decided that the days of Paid tools such as Wordtracker, Keyword Discovery or [...]

Does Nofollow on External Links Affect Your Ranking?