Category: Google

Evolution of Ranking Factors - Shift Towards Trust and Authority

Over the last several years there has been a significant shift in factors determining site rankings in Google.  While the value of Page rank and on-page SEO have started to diminish, the anchor-text links  and especially domain Trust and Authority have gained much more significance.
A simple graph illustrating the time trend of the above factors [...]

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Google Base aka Google Products

An useful article How to Rank Well in Google Products Search… has been posted today by Tom C on Seomoz blog.
Basically, the essence of the post is that if your site is selling any product and/or services,  you should submit it via Google Base (aka Google Products), which, if done properly, may increase your rankings [...]

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SEO gossips: Google hires spies to report link sellers and manually penalises them

Came across this post on seomoz -

Does Google Employ Link Buying Moles? (see item 7)
Briefly speaking, buying links on topical highly ranking websites is one of the most powerful and easy-to-use methods for website promotion, which is however pertains to the category of grey-SEO techniques and is strongly frowned upon by Google, as this manupulates [...]

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How to Discover Keywords that Pay – A Must for any Online-Business Success

When optimizing and promoting an existing or new website, one of the key starting points is to discover key phrases that pay.
Although you may think that you know your business well and therefore know the most popular keywords that people use to find your services or products, a simple experiment may prove you wrong.
Even if [...]

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