Category: Google Trends

What I would do if I worked for Google?

If I worked for Google, refining their search algorithms to give the Internet users highly relevant content , these are the things that I would do:
Natural occurrence of backlinks
I would thoroughly revisited the link popularity concept by putting much more more emphasis on determining the nature of backlinks (whether they are natural or paid/arranged ones).
Reduce [...]

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Evolution of Ranking Factors - Shift Towards Trust and Authority

Over the last several years there has been a significant shift in factors determining site rankings in Google.  While the value of Page rank and on-page SEO have started to diminish, the anchor-text links  and especially domain Trust and Authority have gained much more significance.
A simple graph illustrating the time trend of the above factors [...]

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