What is Technorati Rank and How to Improve It?

If you are running Ads, Writing Paid Reviews or Selling Links from your blog -  it’s important to maximise your Technorati rank.

This article explains what is Technorati rank and how to improve it.

What is Technorati and its rank?

Technorati is one of the oldest and most popular Blog Search Engines, and in the blogosphere it is competing with Google and Yahoo!

Technorati regularly indexes a huge number of blogs and tracks links between them, displaying search results according to their relevance and rank.

That search engine has introduced a special blog metric called Technorati rank, which has become extremely popular in the blogosphere and is considered as a factor of prestige (similar to PageRank in Google). The Technorati rank is only applicable to blogs registered with them and depends on quantity and quality (Technorati rank) of other Technorati blogs linking to you.  The more authoritative blog  is, the lower its Technorati rank (i.e. top blogs have very low Technorati ranks).

Why is it important?

Technorati rank is important if you are placing ads, publishing sponsored reviews or selling links from your blog. Many advertising companies (PerformancingAds), product review sites (Review Me, Sponsored Reviews) and link brokers (Text Link Ads) use Technorati rank to rate your blog. This, in turn, determines your blog exposure to potential customers of these services: the better your rating, the more customers you may get.

In addition, your ratings with the aforementioned services will determine how much you are paid per a link or product review published on your site. Therefore, if you are monetising your blog in any of those ways - you want to improve your Technorati rank as much as possible to make more money of your blog.

How do I start with Technorati?

1. Claim your blog. When you register with Technorati you have to claim your blog (basically, just insert an html link to a post on your home page and press a claim button in your Technorati profile). When claiming, take time to provide relevant tags and thoughtful description to your blog, as these may affect your blog popularity.
2. Insert  photo or avatar. Add an avatar or your real photo.  Your own photo is best, as it is unique and no one else is likely to use it (unless your are a celebrity, of course ). When someone finds your blogs via Technorati search, your photo will be shown next to your blog description, which will improve its clickability and drive more traffic.

How to improve your Technorati rank?

1. Create linkable content. There is no better way to improve your blog popularity as publishing original and interesting content. If you can write yourself - great, if not - hire a decent copywriter, but great content is key to success. But only a key… Promotion of course is necessary.

2. Tag your posts. Tagging post is very important as this improves chances of your blog to be found by other Technorati bloggers. If you run a Wordpress blog, to manage tags download and install one of those plugins:

Simpletags, Easy Technorati Tags or Ultimate Tag Warrior.

3. Ping your posts. Make sure you ping your posts with pingomatic. This is an in-built feature for Wordpress and is usually activated by default. However, to be certain it really is, go to Setting –> Writing in your WP admin panel and make sure the following address is inserted into the last field on that page: http://rpc.pingomatic.com/.

4. “Fav” your blog. You can copy a Technorati Favourite badge code from your Technorati profile and insert it in your blog’s sidebar or within some posts. If your readers like your blog, they might add to it to their Technorati Favourites, thus helping you to improve the blog popularity.

5. “Fav” other Blogs.

There is, of course, the other side of the coin - you may visit other Technorati blogs and add those you liked most to your favourite. Usually quite a few of the blog owners will visit your blog (even if only to check who is liking them) and, if they find your site useful and informative,they may link back or/and add it to their Favs as well.

6. Commenting at other Technorati blogs. Another way to get links form Technorati blogs to improve your rank is to comment on those blogs. To make sure your comments are accepted, write only smart comments that add value to the post or stimulate discussion. Also, make sure the blogs you are commenting on are dofollow.

7. Buy Blog posts/reviews. Many bloggers are happy to write reviews about other blogs for quite a reasonable fee. This is a great way not only to build relevant links to your site, but also to drive some traffic. How big? Depends on the readership size of the referring blog.

However, writing a review article is not everyone’s cup of tea, but majority of bloggers are able to write simple posts, and this a good alternative to reviews.

Advanced bloggers often have a network of blogs on different topics. Contacting such bloggers for writing a paid review is a clear advantage as your review gets published at many blogs simultaneously for  a significantly reduced price per blog.  This way you are getting tens of blog posts with links to your site.

Even though such “deals”  may not that greatly improve your blog’s search engine rankings*), they will still work fine from Technorati point of view, giving you backlinks and boosting  your Technorati rank (provided, of course, that the blog owners have claimed their network at Technorati).

8. Sponsor/create a Wordpress plugin or theme.

If you are a designer or php programmer, it’s your call! You can create a free WP theme or plugin and distribute via Wordpress.org website. If your WP product proves popular and hundreds or even thousands of people will download and  install it, you will get lots of free backlinks and possibly a good traffic too.

However, creating such things is not easy, and only people with special skills can do that. But don’t worry, there is a simpler way than a need to create a WP product - you can sponsor it and get a link to your blog in return! Many WP themes and plugin producers are looking for sponsors and this is your chance to promote your blog!

Sponsoring opportunity is ready available and it should not cost a fortune. Therefore, if your are willing to spend a few hundred bucks on sponsoring someone else’s WP plugin or a Theme, this may ultimately be repaid a hundredfold with lots of backlinks and traffic earning you decent revenue!

Your Feedback

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Footnotes:

*) as Google will easily crack that the blogs belong to the same owner)

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